Fight against waste, the eco-sustainability and the e-commerce trend: these are the three major challenges that the food industry will face in the coming years. With it, also the food packaging industry, which certainly does not stand by and watches. On the contrary: specialized magazines and on-line news are talking about this trend and, of course, the aluminum tubes for food can play a key role in this new scenario. Let’s find out more.
Packaging Against Food Waste
Packaging choices can have an important impact on food waste. Finally, people are gaining awareness about this phenomenon. The numbers are quite clear: in the EU, it is estimated that about 88 million tons of food are wasted, an average of 173 kg of wasted food per person (not counting the approximately CO2 emissions necessary for its transport and subsequent disposal. ) *. But it does not only concern our pantries: almost half of food waste occurs before the food has reached the point of consumption, 23% in the production phase, 12% occurs in handling, storage and transport after harvest; 9% is lost in distribution in European markets and 5% occurs with processing. The remainder comes from consumers and restaurants.
The good news is something is changing regarding this situation…
According to Waste Watcher’s 2020 report, the pandemic has had a decisive effect in this regard, leading Italians to waste less food in the kitchen. A cultural change that also can affects the regulatory framework: there are those who propose to make the “doggy bag” mandatory, or the possibility of taking home the leftover food not consumed in the restaurant (in France it has been a law for 4 years). A trend that is destined to grow in the years to come. An anti-waste packaging, which extends the life of the product and allows its complete use, therefore becomes an important purchasing driver.
The deformable aluminum tubes allow you to squeeze the contents to the last drop, avoiding waste. In addition, thanks to the storage capacity of aluminum, they extend the life of the product on the shelf (real or virtual) and in our pantries.
Eco-sustainable food packaging.
Among the most ambitious objectives of the Green New Deal launched by the EU there is one related to packaging: by 2030 all the packaging must all be made of recyclable or reusable material. This compels the companies to find different solutions, opting for sustainable packaging that fit into the definition of circularity.
The situation is still in an early stage: according to the research by the Imagine Observatory of Nielsen and GS1 Italy, only 6.2% of food has a fully recyclable packaging. It’s a really low number if you consider that, according to a survey published by Environmental Leader, 74% of consumers are willing to spend more on products with more sustainable packaging.
The big companies that are part of the food industry are already at work: for example, Nestlè and Ferrero have announced that by 2025 they want to convert their packaging into 100% recyclable packaging.
As for Nestlè, to date, 96% of its packaging is already recyclable. For this company, research is essential to develop an effective and efficient strategy: for this reason, the Nestlé Institute of Packaging Sciences in Lausanne was inaugurated in September 2019. The center develops research projects on the sustainability of packaging and on the experimentation of new bio-based, compostable and biodegradable materials.
Ferrero, on the other hand, as part of their commitment by 2025, has launched a pilot project involving Nutella: thanks to the collaboration with Lood (a leading platform in the field of reuse) and with Carrefour (specifically 10 stores in Paris), consumers will be able to buy a specially designed reusable jar of Nutella, leaving a deposit. The empty jars will be collected, washed and made reusable by Carrefour. In short, the jars will be “empty to return”, as was once used.
Faced with an increase in consumer sensitivity towards sustainability and food waste, companies operating in the sector need to review their packaging strategy. Together with brands and retailers, the food industry has a responsibility to design packaging that balance functionality and sustainability.
Aluminum is an infinitely 100% recyclable material without losing its original qualities and its recycling process requires less energy than manufacturing from raw material. Qualities that are already known to the general public and can incentivize the purchase. Regarding this, Favia has created a completely eco-sustainable packaging solution: ToBeNaturAL, which combines the aluminum body of the tube with a compostable biopolymer cap. Alternatively, you can choose a recycled plastic cap.
Food Packaging and E-Commerce
With the increase in online purchases a twofold need arises: the first is to have packaging capable of capturing the attention of consumers even on the virtual shelves of the online stores. The customer journey of the e-commerce (choice, wish list, shopping cart, completion of the purchase) trace a road that respects the retail experience: lacking the possibility of a physical interaction with the object-product (or rather, with its packaging) the visual impact becomes decisive: therefore we need a packaging capable of striking the user, which can be enhanced by the multimedia typical of online showcases and carry within itself elements of interactivity.
Not only that: it is essential to find a packaging solution capable of combining the essential characteristics for an excellent user experience (protecting the content, extending its duration and facilitating its use) with the needs of the company: having more efficient packaging it concerns transport, warehouse management and storage, in short, a solution capable of interpreting an ever greater scalability.
Also in this case, Favia solutions can be an opportunity: free from boxes and cases, the aluminum tube is free to shine in online stores thanks to ToBeUnique, the exclusive digital print that combines the aluminum body of the tube and the cap in a single process, for incredible design solutions (which also acts as a deterrent against counterfeiting attempts). Thanks to interactive solutions, such as pairing with a mobile app thanks to a code “hidden” in the print, it can be the bearer of a valuable shopping experience even once it reaches the buyer’s home.
The tube is a kind of packaging already known and appreciated, practical, light and easy to handle and easily lends itself to all logistical operations of storage and shipping.
If you are considering aluminum tubes for food as packaging for your food products, contact us: we will be happy to discuss your packaging strategy with you and send you a sample of tubes.