Plastic cap vs compostable biopolymer cap
Among the various reasons that push consumers to choose one product over another, between habits and needs, there is also the packaging. We can therefore consider it a real strategic choice, both by companies and consumers, and it is for this reason that...
Aluminium tube vs dispenser: the challenge in Cosmetics
The packaging’s closure is a detail as important as underestimated. Yet it can have a significant impact on the user experience and even help create an indelible impression of the brand. The first impression can lead to a purchase, but the overall experience...
Aluminium tube vs plastic tube
Packaging is not only a commodity (we have already talked about it several times), but it plays a fundamental role in consumers’ purchase choices. We can consider it a real strategic choice, both by companies and consumers, which is why brands...
Acquazzurra: “aluminium tubes are an unconventional choice”.
Do you remember the new Aquazzurra Suncare tubes that we presented at the beginning of July? Their debut on the market has already been greeted with great success. The choice of Acquazzurra’s packaging is consistent with its...
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