Saturday 6 May, open doors at Tubettificio Favia! The company invited employees and their families to gather for a convivial moment. An opportunity to get to know the reality of the company up close, especially for the very young, who were able to discover what their parents’ work consists of.

The meeting also provided an opportunity to present the new course of company life. Tubettificio Favia was recently acquired by Perfektüp, a Turkish company that belongs to the Bell Holding group, owned by the Manzini family. And it was precisely the president of Bell Holding, Livio Manzini, who spoke at the event, talking about values, cohesion and, above all, about the future.

“Tubettificio Favia is a recognised centre of excellence: it enjoys an excellent corporate reputation, especially in the pharmaceutical world,” he said, “We are here to bring new energy in the name of continuity.”

These two words, ‘energy’ and ‘continuity’, are the pillar around which Bell Holding’s strategy revolves.

The ‘energy’ is first and foremost to steer the company into the challenging but promising waters of international markets, which are both a challenge and an opportunity. “We want to open the company up more to the world: at the moment its business base is mainly established domestically, but we can do more. There are all the prerequisites to successfully replicate the model adopted in Turkey: today half of Perfektüp’s production is exported abroad, even to Mexico and the United States.

And it is not just a question of price convenience: especially in pharmaceutical packaging, it is always quality that makes the difference. Favia can grow in the same way and become our reference centre for the European market, especially for Northern European countries. We have the production capacity and a skilled team. We want to see the company grow and this also means investing in the professional growth of the employees who have been working with us for years and hiring new staff. Because a company is first and foremost made up of people”. 

This brings us to the second key word: ‘continuity’, which is expressed first and foremost in shared corporate values. Like Favia, Bell Holding is a family-run business, based on the highest standards of quality, which pursues a vision of all-Italian entrepreneurship. “Italy has a fundamental strategic asset: the presence of numerous Italians and descendants of Italians living abroad who have indirectly become ambassadors of its work and business culture. The Italian Chamber of Commerce and Industry in Turkey, of which I am President, is among the oldest in the world: it is 135 years old! And the Italian Mutual Benefit Association in Turkey was founded by Garibaldi himself. Widespread Italianism, if we can call it that, is a value to be rediscovered that can also bring opportunities for growth”.

Another value in common with Favia is the focus on environmental sustainability. In agreement with the Turkish Ministry of Forests, Bell Holding has planted a forest, the Bell Holding Memorial Forest. But that’s not all: ‘We have two medium-term plans,’ explains Manzini. ‘The first, with a 2025 horizon, envisages transforming ourselves into a zero-impact corporation: by that date we are committed to recycling as much plastic and aluminium as we produce. The second goal, at horizon 2030, is to halve the group’s CO2 production. Zero emissions is perhaps an unrealistic goal for the Industry, but we can and must get as close as possible”.

For a packaging company, sustainability is also a market strategy: “More and more companies are opening up to green packaging, even in the pharmaceutical sector, which tends to be conservative. The aluminium tube is a real solution, thanks to the qualities of the material, which is 100 per cent and infinitely recyclable, and is recycling process is ßundoubtedly energy and cost efficient’.

The same cannot be said of plastic, not even single-material plastic (protagonist of many greenwashing attempts). This new sensitivity of end consumers affects the choices of brands, which are more inclined to choose ecological packaging than in the past. The premises for good growth, therefore, are all there.