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Favia's range of solutions for sustainable packaging is expanding: in addition to ToBeNaturAL , the aluminium tube with a compostable material cap, it will be possible to have a tube with a recycled plastic closing cap. A first...

Among the various reasons that push consumers to choose one product over another, between habits and needs, there is also the packaging. We can therefore consider it a real strategic choice, both by companies and consumers, and it is for this reason that...

The packaging’s closure is a detail as important as underestimated. Yet it can have a significant impact on the user experience and even help create an indelible impression of the brand. The first impression can lead to a purchase, but the overall experience...

Packaging is not only a commodity (we have already talked about it several times), but it plays a fundamental role in consumers' purchase choices. We can consider it a real strategic choice, both by companies and consumers, which is why brands should...

Do you remember the new Aquazzurra Suncare tubes that we presented at the beginning of July? Their debut on the market has already been greeted with great success.    The choice of Acquazzurra's packaging is consistent with its...

Packaging is not just a commodity: it plays a key role in product strategy. The choice of packaging, in fact, can strongly influence the purchase decision of the final consumer. And these decisions are subject to changes, even sudden ones, based on the...

Let's go to the beach, while respecting the sea. Let’s choose to bring with us environmentally friendly products with eco-sustainable packaging, such as Acquazzurra sun creams. The name immediately recalls the popular song by Battisti... and we hope they will soon...

In this period of forced changes and necessary adaptations, companies are focusing on analysing the impact of Covid-19 on market performance. What has really changed in the final consumer's purchases? How has the pandemic changed buying habits and which...

In recent months, especially due to the lockdown, we have witnessed a real "boom" in online sales. A change of habits that also touches the world of packaging closely. Choosing a product on the internet, however, is not like choosing it from a store shelf: the...

The upheavals due to Covid-19 have led to a radical change in habits and mentality that is also reflected in the criteria for purchasing of consumer products. Among these, there is undoubtedly safety in terms of product reliability and hygiene. And consequently, also...

Aluminum packaging lives ... a golden moment! The requests for aluminum tubes multiply, both for the proven reliability of the material and the need to meet the new sensitivity of the public, which identifies it with the values ​​of eco-sustainability and respect for...

Greenwashing is defined as a communication strategy aimed at "cleaning up" the image of a company, a product or a brand with reference to processes with a low environmental impact which, however, are not followed by concrete actions (or, if there are, they can be...