Smart Aluminium Tube: Pharma Packaging 2.0
Smart Aluminium Tube: Pharma Packaging 2.0
Smart Aluminium Tube is an innovative packaging solution which can transform a simple aluminium tube into a 2.0 communication tool. A revolution possible thanks to integration with StealthCode® technology. An innovation that changes the communication of pharmaceutical products and involves everyone: users, doctors, pharmacists and, last but not least, pharmaceutical representatives. A revolution that makes the tube a powerful anti-counterfeiting tool, as well as a spokesperson for the pharmaceutical company always handy.
Smart Aluminium Tube: the revolution in an invisible code
StealthCode® technology it has been developed and belongs to the Italian company BeeGraphic. The code printed all over the tube surface is invisible to human eye and detectable with an appropriate mobile application.
The user just scanning any part of the tube with StealthCode® app (available in the official Google and Apple stores) will activate an online link to an official content approved by the pharmaceutical company and connected with the drug. A pdf with a package leaflet translated in all languages, an explanatory video on how to apply the drug, an interview with a doctor explaining the pathology treated.
Smart Aluminium Tube: scientific accuracy in handy click
In the pharmaceutical branch, counterfeiting is not only linked to the spread of counterfeit drugs, but often involves the circulation of counterfeit news, fake news, on the drugs themselves, on the side effects, on the treated diseases. Real hoaxes that are often difficult to replicate. The statistics also confirm that online research on health and wellbeing is constantly growing, often nullifying the informative work of doctors and pharmacists and their prescriptions in terms of dosage, methods of use, possible interactions between drugs. The StealthCode® technology implemented in Smart Aluminiun Tube helps to overcome this gap, because it offers us an intelligent tube, able to speak on behalf of the drug itself and by extension of the pharmaceutical company that produces it.
Smart Aluminium Tube: scientific accuracy in handy click
In the pharmaceutical branch, counterfeiting is not only linked to the spread of counterfeit drugs, but often involves the circulation of counterfeit news, fake news, on the drugs themselves, on the side effects, on the treated diseases. Real hoaxes that are often difficult to replicate. The statistics also confirm that online research on health and wellbeing is constantly growing, often nullifying the informative work of doctors and pharmacists and their prescriptions in terms of dosage, methods of use, possible interactions between drugs. The StealthCode® technology implemented in Smart Aluminiun Tube helps to overcome this gap, because it offers us an intelligent tube, able to speak on behalf of the drug itself and by extension of the pharmaceutical company that produces it.
A new way to communicate as an added value to the pharmaceutical product
Thanks to new digital technologies, the aluminium tube ceases to be a mere commodity, and becomes an essential part in the choice of a drug. More recognizable by the user, easier to use, easier to prescribe for doctors and pharmacists, safer in terms of counterfeiting.