We continue the description of conscious packaging with rule number 4: being reliable. The concept of reliability relating to packaging implies that it is made of a resistant material, capable of protecting the contents even in the event of shocks or temperature changes. We can define a packaging as “reliable” when:
- over time it does not undergo alterations capable of compromising its effectiveness;
- extend the life of the product on the shelf, preserving its conservation;
- it can be recycled or reused for other purposes
Let’s look at a practical example of a consumer product: cosmetic face creams.
The glass jar is extremely resistant and does not undergo alterations over time (unlike cardboard, which over time can be affected by external factors such as moisture).
Regardless of the material of which it is made, the jar involves a direct contact between the contents and the finger, causing a transfer of bacteria from the fingertip to the cream (which is why some cosmetic creams come also with a tiny applicator).
Generally, cosmetic creams contain approved and safe substances that preserve their integrity over time, protecting them from bacteria.
Natural cosmetics, however, try to go without these additives: this very often involves different packaging choices, capable of minimizing contact with hands and air (such as airless dispensing flans or the same tubes in aluminium for cosmetics.)
Once empty, the glass jars can be washed and reused; the same cannot be said for the plastic sachets of disposable samples.
What about the aluminium tubes? Can they be defined a reliable packaging?
The collapsible aluminium tube is light and malleable: this certainly means that if it falls or is crushed it deforms, but this is precisely the characteristic that makes it so special. Even if it falls, in fact, it does not break and indeed the product contained is safe even when the tube appears bashed outside.
Aluminium is a very suitable material for packaging: just think of soft drinks or tuna cans or even packages of legumes and more. These are products with a long shelf life and conservation because they are made with a material that guarantees excellent preservation.
The collapsible aluminium tube represents the concept of durability at its best, because it guarantees maximum durability even when opened, even when squeezed, until the last drop.
Of course, the tube completely squeezed cannot be reused. But it can be 100% recycled endlessly without ever losing its original qualities. Furthermore, the recycling process requires 95% less energy than raw material production.
Collapsible aluminium tube: a super reliable packaging
The collapsible aluminium tube, therefore, also responds positively to the fourth rule of conscious packaging. It’s super reliable because:
- is resistant and does not undergo alterations over time, even in contact with air, light and heat;
- effectively protects the content, extending its life;
- it can be recycled many times without ever losing its characteristics.
When we buy a product, we also automatically purchase its packaging. A real investment in functionality of which the final consumer begins to become aware. Companies when choosing a packaging for their products will therefore have to be increasingly careful to provide a necessary solution, sustainable and nowaste, but also reliable.
In front of the shelf, before making a purchase, let’s ask ourselves if the packaging of the product we are about to buy is reliable.