Our journey to discover conscious packaging continues, with rule number 2. To be conscious, packaging must be also sustainable. The theme of environmental sustainability is at the center of the international political agenda, especially after the media exposure of Greta Thumberg, the sixteen-year-old Swede who succeeded in moving students and activists to save the planet in every part of the world thanks to the #Fridaysforfuture manifestations.
Even the business world cannot escape the debate with these issues, considered increasingly central in the dynamics related to the purchase and evaluation of brand reputation, especially in recent times, in which through social networks, a single post can declare success or the failure for a product and a company.
They are many cases of even very famous brands that have engaged social arguments with their consumers regarding the sustainability of their packaging because they profess the corporate ethics as “green” and environmentally friendly but disillusioned with facts.
The questions most frequently asked by consumers in front of a product and its packaging are: will the packaging be produced with recyclable material? Is it sustainable? Does its recycling process take place with energy saving or waste reduction methods? Where do the raw materials come from?
Sustainability has become one of the most important drivers in the motivation to purchase goods and products from consumers, and this is why the companies in the packaging industry are moving towards the search for sustainable solutions, moving the bar of the technological innovation always one step ahead.
Sustainability must, in fact, be synonymous with ecology, recyclable raw materials, zero impact also from the point of view of processes. A sustainable packaging, therefore, first and foremost must be made with recyclable raw materials and possibly already recycled, and in any case following a low-impact production process.
Aluminium: the prince of sustainable and recyclable materials
There are many materials that we consider recyclable, such as paper or plastic, but the material that can be recycled infinite times without ever losing its characteristics and also allows great energy savings is aluminium.
Recycling aluminium can save up to 95% of energy compared to production from raw materials. This means that once the use cycle is completed, aluminium packaging, if correctly disposed to recycling, can return to the production sistem as a new raw material, guaranteeing savings in energy and economic terms.
Sustainability means zero impact, in fact aluminium is today one of the most recycled materials, with Italy at the top of the world for its recycling. Aluminium packaging is hygienic, ductile and light and is therefore perfect for many goods, primarily in the pharma and food sectors.
Many materials are considered sustainable, since they are recyclable and have a low environmental impact. The paper and cardboard for example. But among the characteristics of conscious packaging there is also being necessary.
Objectively, paper and cardboard packaging is often a secondary packaging, in most cases superfluous.
Aluminium packaging, necessary and sustainable
Aluminium, on the other hand, is always chosen for the realization of the necessary packaging: for example, tuna cans or soft drink cans. They could be sold by themselves, without the need for additional external packaging.
Just like the collapsible aluminium tubes, perfect for medications in ointment, cream cosmetics, tempera for fine arts, sweet or savory sauces, creams and jams from the food sector. We look at the ToBeUnique and ToBeNaturAL tubes, so beautiful to look at, sustainable and in addition functional.
Leaning on the closing cap, they are perfectly able to support themselves, resting on the shelf of a pharmacy, a supermarket, or perhaps on the table of a buffet like monoportion sauces or jams.
That’s why collapsible aluminium tubes are an excellent example also for the rule number 2 of conscious packaging: being sustainable.